A few years ago Semcon was seen as a generic, irrelevant tech-consulting company, even though they were one of the most innovative companies in their business. We needed to transform the brand.
We focused on their innovations but instead of getting lost in technical specs we focused on what made them relevant to people. We created assets that helped Semcon reach a global tech savvy audience for the first time.
In 2018 Semcon was awarded ”Brand journey of the Year” in Sweden.
I worked on brand strategy, creative direction, copywriting and PR. Below are a few examples.