Zlatan and Vitamin Well had worked together for some time and to deepen that relationship they developed a new sports drink. But, to tell this story a splashy commercial was not enough to gain the world’s attention. Instead a truly engaging story was needed.
Zlatan has never held down a regular job in his life. So Vitamin Well created an experiment. How would a world famous soccer star handle a 9 to 5 job? With help from hidden cameras the mini series Zlatan@work was born.
I worked on creating a distribution strategy for launching the series through PR and social media. Within 24-hours of its release, the first video of the series racked up over 1 million views, with the audience clamoring for more. The videos also caught the media’s attention all over world.